Patient Media Consent & Use

Care4Hair and Social Media

At Care4Hair, we understand that deciding to undergo a hair transplant or any other hair restoration procedure is an important and personal decision. One key factor that influences this choice is the ability to see real results from other patients. For this reason, we share photos, videos, and testimonials on our social media platforms and website to give future patients a clear and realistic view of the benefits of our procedures.

Through the years, we have felt that most of our patients are attracted to the results we publish. A look at actual before and after cases helps them with their expectations about what they can achieve in their own treatment. But have you ever wondered how this process works? How is the privacy of the patients who choose to share their results protected? In this article, we explain in detail how we manage the consent protocol for sharing content on our social media and the importance of doing so ethically and transparently.

Transparency and Respect for the Patient: The Consent Process

The very initial steps towards sharing results on our digital platforms start during the preoperative consultation. This visit gives us the chance to explain the treatment procedure in detail and clarify all doubts regarding it with our team. In this stage, we also ask the patient to sign important documents, including consent for images and testimonials on social media and other digital platforms. This document is important to make sure that the patients are informed about what type of content might be shared and on which platforms: Instagram, Facebook, TikTok, website, etc.

Additionally, the consent form clearly states that the patient has control over their participation, and their decision to share (or not) will always be respected. If a patient is uncomfortable showing results publicly, their decision is followed entirely. We never share any content without explicit consent from each patient.

Authentic and Organic Content

Our marketing and social media team documents his experience, but only upon the consent of the patient. Content may include:

• Before-and-after photos: In any aesthetic medical treatment, before and after photos are essential. The photos are taken in high quality, always maintaining the confidentiality of any sensitive information. This type of content is also very well-liked by anyone looking to undergo a procedure because it gives them some kind of idea about what to expect in terms of realistic outcomes.
• Procedure videos: With the patient's permission, we may record some moments of the surgical procedure, offering an educational and transparent view of the process. This type of content is useful for those who want to better understand how hair transplants work.
• Video testimonials: Many patients feel motivated to share their personal experiences, as they have undergone the same process that many others interested in improving their hair appearance are considering. These testimonials are powerful because they provide an honest and emotional perspective on life before and after the treatment.
• At-home photos and videos: Sometimes, patients send us photos or videos from home that show, over time, their progress and results. This is highly valued because it represents a more intimate, day-to-day look at the recovery process concerning the outcome of the surgery.

Respect for Privacy and Alternatives

Care4Hair understands that not every patient wants to publicly share their experiences and results. Thus, we provide some options and alternatives to keep your privacy:

• Anonymous posts: If the patient wants his photos to be used anonymously, we can only show specific areas of the scalp or transplant results without showing his/her identity.
• Non-speaking videos: Some patients feel comfortable sharing videos, but without participating in interviews or recordings where they need to speak directly. In these cases, we record videos of the procedure without showing the patient or requiring verbal testimonials.
• Participation in live videos: We also offer participation in our live videos on our social media accounts for patients who would love to share their experiences in a more interactive manner. This is a great opportunity to answer audience questions and demonstrate, in real time, how their results are turning out.

The Importance of Real Results to Future Patients

The use of real and organic content on our social media is not only beneficial for our clinic but also for future patients seeking reliable and authentic information. Seeing real results helps build trust in the treatments and provides an honest perspective of what can be achieved.

At Care4Hair, we deeply value the trust our patients place in us, which is why we always ensure that each case is treated with the utmost respect and professionalism. We want every person to feel comfortable and secure both in their experience within the clinic and in how their results are presented to the public, should they choose to share them.